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    Iran Plans to Build 20 High Quality Hotels This Year - Financial Tribune

    Iran - Iran Plans to Build 20 High Quality Hotels This Year - Financial Tribune


    Iran Plans to Build 20 High Quality Hotels This Year - Financial Tribune
    Publish Date: Friday, May 26, 2017

    Iran's Cultural Heritage, Handicrafts and Tourism Organization has targeted the construction of 20 four- and five-star hotels by the end of the current Iranian year (March 20, 2018).

    According to Saeed Shirkavand, ICHHTO's deputy for investment, Iran had 125 luxury hotels by 2013, but 55 four- and five-star properties have also opened since then.

    "Kickstarting an initiative to build hotels is our top achievement," he was quoted as saying by Mehr News Agency.

    Attracting foreign investment to develop the country's hotel sector has been a major strategy of the department. However, foreign investors have mainly been involved in hotel management rather than hotel construction so far.

    The official explained that certain processes must occur before hotel owners decide to put their money in the business in a foreign country.

    "It is only after a certain destination becomes popular with tourists that hotel chains begin to study its potential," he said.

    "It takes at least a year before investors decide whether expanding their business in the target destination is profitable."

    Shirkavand noted that hotel owners are gradually moving toward building properties in Iran, adding that no contracts to build hotels have been signed yet.

    Iran has set an ambitious target of 20 million tourists a year by 2025, which should potentially generate $25-30 billion. The main obstacle, however, is its aging and underdeveloped infrastructure, particularly hotels.

    The country has 180 four- and five-star hotels, while industry insiders say it needs at least 400 good quality lodging facilities to accommodate the projected 20 million travelers.

    French group AccorHotels became the first foreign branded hotel to set up shop in Iran after the 1979 Islamic Revolution when they opened two hotels–Ibis and Novotel–last October near Imam Khomeini International Airport, 30 km south of Tehran.

    Accor has also started training middle managers and staff to improve the quality of hotel services in Iran, which field is in dire need of further investment.

    The UAE-based Rotana, which is expanding its business to Tehran and Mashhad, is expected to launch two of its four hotels by 2018. Spain’s Melia Hotels International is to open a five-star property called Gran Melia Ghoo in Salman Shahr, Mazandaran Province, on Caspian Sea.

    Tourism officials announced last year that a group of Turkish business leaders and German luxury hotel firm Steigenberger Hotels have agreed to build 20 hotels in Iran in the next decade.

    However, based on Shirkavand's statements, it seems unlikely that any deal has been signed yet.

    Abridged From : Financial Tribune


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    This workshop is designed according to the UNESCO World Heritage Education Programme in order to give young people a chance to voice their concerns and to become involved in the protection of our common cultural and natural heritage. It seeks to encourage and enable tomorrow’s decision-makers to participate in heritage conservation and to respond to the continuing threats facing our World Heritage. The idea of involving young people in World Heritage preservation and promotion came as a response to Article 27 of the Convention Concerning the Protection of the World Cultural and Natural Heritage (World Heritage Convention). Furthermore, Patrimonito means 'small heritage' in Spanish and the character represents a young heritage guardian. Patrimonito has been widely adopted as the international mascot of the World Heritage Education Programme.
    Date: 29th December
    Number of trainees: 7
    Duration: 3 hours

    The workshop of "Patrimonito" was held on 29th of December. Participants arrived around 10:30 and they were welcomed by hot chocolate and Persian cup cakes. After a little introduction by trainers and trainees, the process started by making two groups and letting them choose a name for their group, each group was accompanied by a mentor then each group was given some images of world heritage sites in Iran and some descriptions, each group was asked to match images and descriptions, the mentor was guiding them throughout the activity. All trainees were participating actively and trying to remember their experiences about their travels to these places. When they were done with the activity, the mentors started giving the answers and a brief explanation about each site; mentors were using trainees’ ideas and experiences to complete their tasks.

    Shortly after that, the second part started which was a presentation done by two of mentors. The aim of this presentation was to define the value of these world heritage sites and duties of each person as a "Patrimonito", and what happens if there is no "Patrimonito" and nobody cares about our tangible or intangible heritage. In this part trainees started questioning and understanding the whole concept of being a "Patrimonito", they also added their own suggestions on how to protect our heritage and by the end of this part, they were completely aware about their role as a "Patrimonito".
    Now it was a best time to have a short break, during the break trainees were introduced to some of intangible heritages as they were served by traditional food and snacks and even they way of serving was according to traditions and everyone had this opportunity to discuss about intangible heritage while enjoying some traditional food and snacks.
    When the break was done, everyone was asked to choose a heritage either tangible or intangible and they had to introduce their chosen heritage to a tourist by making a postcard using what they have learnt. They were given all of necessary tools such as color papers, color pencils, glue, scissors, images of heritage and a mentor was with them in order to help them completing the task.

    When they were done, they handed out their postcards and with the mentors they sat together and spent a few minutes asking and answering about what they have learnt. Then they were told to say their vows for protecting their heritage and caring about it, the mentor said the vow and the trainees repeated after her and they officially became a "Patrimonito".

    The last but the best part was when they were given the certificates, and they were told that since they are aware of the value of the heritage and they know how to protect it, they are chosen as "Patrimonito" and they should continue their mission by introducing the value of heritage to others. They were granted certificates and labels and the workshop of "Patrimonito" was finished by taking some memorial photos.