Iran seeks tourism millions as nuclear chill ends - Daily Mail
Publish Date: 10 February 2016
Long seen as a destination strewn with shortcomings, Iran is making a fresh pitch for
tourists, with the recent lifting of economic sanctions providing an opportunity to
The tourism industry has been overlooked by successive governments in Tehran but
the deal Iran struck with world powers over its nuclear programme last summer
could change that.
Along with nine companions including Americans and Germans, China-based
Frenchman Yannick Lequelenec said he aims to make "one unique journey" every
year. For 2016, he chose Iran.
"My family told me I was crazy, but people have been welcoming and very friendly,"
he said in Tehran of his one-week trip taken over the Chinese New Year holidays.
Tourists, and the healthy revenues they could generate, are among the huge economic changes stemming from the nuclear deal.
Ski resorts, UNESCO-listed world heritage sites and deserts combine with cities steeped in Middle Eastern grandeur and tradition.
A tourism push was launched after President Hassan Rouhani came to power in 2013, ending the hardline era of Mahmoud Ahmadinejad during which Iran's international isolation deepened.
Entry procedures have been simplified, meaning visitors from only 11 countries are not eligible for a visa on arrival.
The United States, Britain, Canada and France top the exclusion list but some people will not be put off by the restrictions.
- Skiing and ancient cities -
"The first thing we did was to go skiing in Tochal," said Rachel Punter, a 41-year-oldBritish teacher based in Shanghai who was among Lequelenec's group.
The ski resort is one of several close to the capital. That outing was followed by trips to Isfahan, Shiraz and Yazd, cities considered much more beautiful and relaxed than Tehran.
Among the popular sites in Isfahan is Imam Square, second in size only to Tiananmen Square in Beijing, but with water fountains and impressive architecture the Iranian site is much more attractive.
For Rouhani, tourism offers a way to offset falling oil prices that have slashed government income. The goal is 20 million tourists annually by 2025 which would provide $30 billion a year, a fivefold increase in current revenues from foreign visitors.
It comes as tourists shun many parts of the Middle East because of war and a recent wave of jihadist attacks in countries including Egypt and Tunisia. International credit and debit cards still do not work in Iran, but arriving with foreign currency and converting it into a large bundle of local rial notes does not seem a handicap.
There have been 4.16 million visitors in the _irst nine months of the Iranian year, which started in March 2015, up _ive percent from a year earlier, according to the tourism ministry.
Two thirds of them come from neighbouring countries, such as Iraq, Azerbaijan, Armenia and Afghanistan or Pakistan, predominantly religious pilgrims visiting the holy Shiite cities of Mashhad, northeast of Tehran, and Qom, south of the capital.
Western tourists currently number only five percent but the trend is upward, according to Ebrahim Pourfaraj, head of Pasargad Tour Agency and president of the Association of Iranian Tour Operators.
"For tourists, the sense of security and peace is very important. The nuclear deal and the trips of President Hassan Rouhani to Italy and France have reinforced this phenomenon," he said.
- Facilities still sparse -
Those visits underlined Iran's acceptance and willingness to trade with Europe after the nuclear deal. But after decades of inadequate investment, facilities and capacity are sparse. Of the country's 1,100 hotels, only 130 are four or Five star -- 400 more would be needed to accommodate 20 million tourists annually.
Abridged From: Daily Mail